Phone: +64 21 877 811
Email: paul@catalyst-int.com
CLOSING THE LOOP
Let’s create a 360 degree loop so you learn from all the research you do
Why? Because we should learn from our research and let it help us shape future actions. A strong and consistent data warehouose will give you the ability to complete meta analysis - making much more use of your data.
Consistency lets us close the loop to ideation
Tagging concepts in the database
Just like we TAG each respondant in dataset, we TAG each concept to facilitate META analysis and workshops.
For example:
- CATEGORY: e.g. Sweet Biscuits, Crackers, Chips, Muesli Bars
- INSIGHT: e.g. Time poor, Healthy snacks, Breakfast on the go
- BENEFIT: Low sugar, portable
- RTB: Uses stevia, single serve, has a straw
- PACK SIZE: 250ml, 6 pack
- INTENDED TARGET: Sugar addicts, MHHS
